Making you choose the best Digital Marketing Course in 3 easy steps!
Well,
Let’s just get started!
Step 1: Introspection
8 questions to answer for an introspective search and choose a course fit.
1) Are you a beginner or a Non-beginner?
2) Are you ready to spend for a course, if so how much?
3) What amount of time can you spend on the course?
4) What is your purpose for learning DM?
5) Do you want to specialize in a specific DM Topic?
6) Do you need a certification-led program or Job oriented program?
7) Do you need practical tasks and assignments to gain detailed knowledge?
8) University-led courses to earn a degree or certification/ DM Experts Training/ Courses from leading websites?
Here we look at a practical approach as to how you can choose a course rather than reading through a lot of advisory content.
We human beings generally calculate the ROI even before investing. Similarly, the questions are sequentially and logically placed to make you understand your requirement even before you do a Google search.
The reason being simple. The DM world is flooded! There are umpteen options to choose from and confuse.
The top few searches in Google will throw few ads, which is a combination of courses offered by universities and leading websites. Therefore keep these options in your list but do not use them for time being. The list in the ads section keeps changing over time depending on how much and how long the organization is ready to spend on ads.
Next, dig deep into Google organic searches, at the least reaching the 2nd and 3rd pages of Google search pages which retains buried opportunities and options.
Step 2: Break-down
After filtering, you must understand whether the course offers the following:
Is it online classes or offline recorded classes?
What is the course curriculum?
Do they provide one-to-one mentorship?
Is it a Diploma or Certification based program?
Do they provide placement assistance?
Do they have an EMI option for payment? (Only if necessary)
Tools mastery at the end of the course?
Testimonials and Comments/Feedback pages.
Step 3: Analysis
On the curriculum front any DM course covering topics such as SEO, SEM, SMM, Content Marketing, Email Marketing, Affiliate Marketing, Google Analytics, Google and Facebook ads, Blog writing will be a complete set offering you holistic knowledge. The remaining are ad on and the course fee might vary depending on those additional topics and assistance offered.
Mostly any course offered will have just 2 flavors, one being the basic version and the second being the Advanced version. The basic/Fundamentals version is to attract new entrants in the field of DM, since it is a vast subject, and only those who understand that DM does not need any technical expertise will move to the advanced version.
Certification-led programs generally have batches starting at various months of the year to attract candidates with various professions. Generally, the programs are in multiples of 3/4/6 months and fast track programs are for a period of 30 days to 45 days. Since the duration is either quarterly or half-yearly, the timings also happen to fall in the academic year of a calendar year.
Once the course is finalized, check if the same course has appeared on your ad list while searching on Google. This gives a piece of additional information that the course will be selected by many others.
If you still have any other criteria in choosing a DM course that best suits you, please send your comments and help in growing your fraternity.